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ARCS Model

The ARCS model is an instructional design approach that focuses on the motivational aspects of learning environment. The model was created by John Keller in the 80s. There are two major parts to the model. The first is a set of categories representing the four components of motivation: arousing interest, creating relevance, developing an expectancy of success, and producing satisfaction through intrinsic/extrinsic rewards (Keller 1983). His categories come from a synthesis on reachers by other scholars on human motivation.

The second part of the model is a process that assists instructional designers in creating appropriate motivational elements for the intended learners. The model has been implemented in a wide variety of settings and geographical locations.

Additional information about the ARCS model can be found on the following sites:


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